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How do I add accounts?
To add accounts to your Executive client, enter in your Counter ID number and password, then click "Add" at the bottom of the preferences screen. This will add the account to your list.

How do I add a ticker?
To add a ticker (odometer-style display of selected stats), simply click "Add Ticker" under the account, then on the options page, select stats display you'd like to view. You may display up to four tickers at a time for each account.

How do I remove an account?
Simply click on the account you'd like to remove. The account information will be displayed in the boxes above. Then click "remove" at the bottom.

How do I change/remove a ticker?
To change the data displayed on a ticker, simply click on the ticker title on your preferences page, update the options and click "OK." To remove a ticker, click on the ticker title, and click "Remove" on the options page.

How do I add or change an account's password?
Simply select the account you'd like to update, change the password, then click the "Update" button.

How do I change the order of the accounts on my dockbar?
You can select the account you'd like to move on the preferences page, then use either the up or down arrows to adjust the order you'd like your accounts in. Closing the preferences page will update the dockbar with your new configuration.

Dock Bar

How does the dock bar work?
The dock bar displays all of the accounts you have added to the Executive, and up to four ticker displays for each account. You can scroll through multiple accounts using the arrows on the right. To view complete stats for any of your accounts, just click on the name of the account or the ticker and the stats display will pop up.

To minimize the dock bar, right click the Executive icon in your task bar, and select "Toggle dock bar." Selecting "Toggle dock bar" again will bring it back into view.

Summary tab

What does this page tell me?
The SexTracker Executive's summary page is intended to display a quick overview of your site's activity for the current day, month, and year. Use the date options on the Quick Snapshot graph to easily determine your site's current and historical activity.

Click the small arrow on the bottom left to get more detailed information for the current hour, day, month, and year.

What are the Impressions, Uniques, Reloads, etc...?
SexTracker counts four "types" of visitors to your site. By dividing your hits up into different types we are able to give you a very good idea of how people are using your site. The our types of hits all fall under "Impressions." Below is a description of the types of hits.

  Type     Description  
Impressions Also called hits, impressions are a raw measure of total traffic. Every single time somebody loads your web page we count it as an impression. We then decide which of the four types of visitors they are, and record them under that group as well. Put simply:
impressions = ( uniques + reloads + hourly returns + daily returns )
Unique Unique visitors are people who have either never before visited your site, or people who have not visited in at least 24 hours. If you have a large percentage of unique visitors you may conclude that once surfers see your site on any given day, they do not return for at least 24 hours. For free sites, you want unique visitors; they are much more likely to click on advertising banners and make you money.
Reload Surfers are categorized as reloads when they visit your page more than once in a 5 minute period. Unless you have a pay site, a high number of reloads can mean that you are losing money. For free sites, you make money by having your visitors click on banners to visit other sites. If they are continually reloading your page then they are sucking down your bandwidth, and they are not clicking on your banners.
Hourly Return We count visitors as hourly returns if they visit your site and then come back anywhere from 5 minutes to 1 hour later. Hourly returns can be good or bad, depending upon the services that you offer surfers. For instance, if you offer a "Pic of the Hour" service, then a high number of hourly returns mean that people are actually coming back on an hourly basis to see the new pics. It can also mean that surfers are seeing your advertising banners on the sites that they visit, and are clicking on them often.
Daily Return Daily returns are visitors who come back between 1 hour and 24 hours after visiting your site the first time. This type of traffic is very similar to hourly returns, but will tell you that surfers typically wait at least a few hours before they return.

What are current, forecast and average?
Beyond simply displaying your current site's traffic activity the SexTracker analyzes your site's current and historical data and displays the following three pieces of information:

  Type     Description  
Current Current stats. That is up to the minute real-time stats that your site has received for the day.
Forecast Forecasted stats. This means based on your current time and the amount of time left in a 24 hour period the number of hits your site should receive by the end of the day based on historical traffic data for your site.
Average Average stats. This is the number of hits your site usually gets on that day so you can see if your traffic, on average, is up or down based on past stats.

What are the Ranks?
The ranks display at the top of the interface shows your current ranking among other sites that use the SexTracker counter. It displays both your overall ranking (Universe) as well as your ranking within your chosen category (example: Asian). The rankings are based on the total number of unique visitors you have received during the last 24 hours.

Graphs tab

What do the graphs display?
The SexTracker Executive's graphing options are built to easily display a graphical representation of your site's traffic activity. The default display shows hits, uniques, and forecast. You can manipulate the interface to view different time frames or individual dates.

What do the buttons mean?
The SexTracker Executive has many options for working with your stats. You can use the calendar to select days, weeks, months, or years. You can change graph styles to ribbons, lines, curves, or bars. You can also use the time frame buttons at the top to navigate independent of the calendar.

  Button     Function  
Refreshes the stats display to show your current stats.
Prints out the current stats graph. Pick your time frame, then print!
Creates a Microsoft Excel file with all data for the timeframe currently selected.
Opens the help file you are now viewing.
Opens the preferences display to add, remove, or edit counter information.
  These arrows take you back and forth between day, week, month, and year graphs.

Visitors tab

How do the visitor statistics work?
The visitor stats will display all of your referrers, and information about your visitors. You can use the arrow at the bottom of the list to go through all of your referrers. You can search through your referrers by typing a domain or page name in the box and clicking the magnifying glass. You can also view the different visitor information using the pulldown menu on the bottom left.

To the right of your referrer list, you will see a pie chart showing your top 10 referrers. If you mouse over each slice in the pie, the URL it corresponds to will be displayed below.

What is the information included in Visitor statistics?
Visitor statistics provide you with detailed information about your surfers' activity, demographics, and system information. Below is a breakdown of what visitor information is available.

What are referrers?
These are URLs that your visitors' browsers report as having links to your site. It is where your visitors come from, so to speak.

Do you count every hit to my page?
Yes. For referrers we count all visits to your page.

Are these referrer statistics 100% accurate?
No. Complete visitor tracking is only accomplished if all of your visitors have JavaScript turned on in their browser. Since all users do not have JavaScript enabled, not every single user will be reported accurately in referrer stats. However, the visitor information includes stats on your visitors' JavaScript, so you can get an idea of how accurate your visitor stats are.

Why is my own page listed?
Your site will be listed if people reload it often, or move back and forth between pages of your site. This is especially noticeable on free sites.

What is a "Bookmark"?
These are visitors who visit your page by typing in the URL directly or via the bookmark/favorites list in their browsers. This number can be slightly inflated if many people are using older browsers that do not support the reporting of this information, but newer browsers report accurately.

How come I can't find a link to my site on some of these referrer URLs?
If you can't find your link on a site, see if they are using a banner exchange you participate in. It could be that the surfer saw your banner on the other site via the banner exchange, and clicked on it to come to your site.

  Information     Description  
Referring Page What are the top URLs that send you traffic? This is very helpful information when you are trying to evaluate the effectiveness of your advertising and promotional campaigns. Armed with this data you can make educated decisions about future campaigns.
Browser Type What Web browser are your visitors using? If you have optimized your site for Netscape or for Internet Explorer then you will want to pay close attention to this information. Obviously the most well-rounded site will look great in both browsers, but sometimes it is necessary to optimize for one or the other to gain functionality. For instance, due to the amount of JavaScript code in the SexTracker statistics, people with IE 3 cannot see anything -- it is optimized for Netscape 3+, Communicator 4+, and IE 4+. Only people with those browsers can correctly see our statistics.
Operating System Some people may look at this type of information as trivial, but if you look hard enough you will see that there is a great deal to be learned from it. With Microsoft taking over the world of personal computing, the average computer beginner knows little to nothing about computers (or the Internet for that matter). Take a look at the types of operating systems that people are using, and keep that in mind when you design your site. The typical non-adult-site savvy Windows 98 computer user will be very easily confused by a messy site, which could end up costing you money.
Domains What type of domains are the top visitors to your site? This information is most useful when determining the type of free content you should provide, and the type of advertisements you should place on your pages.
Geographical What country and continent are most of your visitors from? By knowing what group of people visit your site most often you can choose banner advertisements or site design that can appeal to that group of people.
Screen Size What screen size are your visitors using? This won't tell you how large the browser window is, but it will tell you the maximum size that they can make their browser. If your site is optimized for 1024x768 monitors you need to pay close attention to the average size of your visitors' screens -- you may need some redesign.
Color Depth What color resolution do your visitors' monitors support? If they only support 16-bit color but all of your site is done in 24-bit color, you may want to redo some graphics. It is a proven fact that the browsers can not make dithering images look good, so this information lets you know whether your visitors are seeing the site as you intended them to.
JavaScript Are your users JavaScript capable? Due to the existence of pop-up consoles approximately 1-2% of everybody on the Internet has turned off their browser's ability to run JavaScript. This will give you a good idea of what percentage of the people that visit your site have turned off JavaScript.
Java Are your users Java capable? These stats will give you a very good idea as to whether or not you should use Java in your site. Of course, you can always post a message saying that you use Java and they should turn it on, but then you are losing visitors who do not want to turn on Java, or they may just not know how to.
Search Engines Ever wondered which search engines are sending more traffic to your site? Well, we can tell you! Covers everything from to Yahoo!
Keywords Even more important than which search engines people are coming from is which keywords they are using to search for your site. SexTracker is the first service ever to be able to give you this important information!
Major ISPs This may seem trivial, but in some instances it is very useful information. The purpose of this section is to let you know which Internet Service Providers (ISPs) your surfers use. This way you can see how many AOL users you have, so you will know whether or not you should modify your site to be AOL-friendly. This is also interesting to see who the big players are in the ISP business.
Quality Index The Quality Index tells you how many times each of your visitors has visited your site before! Every day we tell you how many people visit who have NEVER before visited your site. We also tell you how many people have previously visited from 2 - 5 times, 6 - 10 times, etc.
Frequency Index This tells you how often your visitors really come to your site. While the Uniques/Reloads/etc can give you a pretty good idea, this is more detailed information. For instance, see how many people visit your site many times daily, how many visit once every two days, once per week, etc.
Hostnames This will show you the complete list of host names of your surfers. That is, if somebody from AT&T WorldNet visits, they'll be from "" - Likewise, if somebody from AOL visits, they will be from "", etc.
Newsgroups Ever make newsgroup posts proclaiming the excellence of your site? See if they work! This will tell you how many referrers you have from newsgroups, and will even tell you which posts they came from!
Email Referrers Please note that the SexTracker does NOT condone spamming, but sometimes it is necessary to send out e-mails, perhaps to your webmaster friends, etc. Email Referrers will tell you how many people are visiting your site by clicking on a link from a message in their email.
Countries If you've ever wondered what nationality your surfers are, this will tell you! We can tell you how many of your surfers are in the US, how many are in Canada, Mexico, France, England, you name it! If you have many visitors from one country you can optimize your site for them, and make more money.
Timezones Our visitor statistics are so advanced that we can tell you which time zones your surfers are in. This is a little more detailed information than which country they are in, because in a country the size of the United States, Russia, Australia, China, etc, people vary widely from the east coast to the west coast. With time zones you can see exactly how many people in each region of the world visit your site.
Surfing Times From looking at your Daily statistics you can see that most adult sites have a wide range of traffic throughout the day. One common question that people ask about adult traffic is what time of day people surf the adult Internet. This means, in their time zone, what time is it when they are surfing? (This is different from what time it is in your time zone.) This information is very important, because you can tailor your site to the mood people are in during that particular time of day.
Plug-Ins Netscape Plug-ins! Do you want to put some awesome Shockwave or Flash banners on your site? Well, first find out how many of your surfers have the plug-in! This way you won't waste your time developing a new technology, only to find out that most people can't use it.

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